Writing Home More Content Articles for Sale Contact Me

How to Gain Targeted Subscribers to Your Web Newsletter or E-zine

One key ingredient for building a solid Web customer base for your site is an email newsletter, a.k.a. e-zine. It is called e-zine because it is actually an electronic magazine that is sent on a regular basis by email or other online means.

The reason an e-zine is important to your business is because it builds trust between you and your visitors. An e-zine enables you to contact visitors again and again without spamming them, provide useful information weekly or monthly, and offer your products or services using small ads within your e-zine.

The Task of Gaining Subscribers

The phrase "build and they will come" does not apply with an e-zine. You must promote to gain subscribers. The good news is you don't have to sell subscriptions. So, how do you persuade visitors to subscribe to your e-zine?

Opt-In Subscribers

Work with your Web host to ensure proper e-zine publishing. Most hosts require your e-zine subscriber list to be an opt-in list. This simply means the subscriber must physically fill in a form to subscribe. Double opt-in is even better - where the subscriber must confirm their subscription by email after

Subscribing. Doing so will protect you from spam complaints because it gives you proof of when the person subscribed to your list.

Placement of Subscription Forms

Once you have a proper subscription setup approved by your Web host, place your subscription form on every possible page of your site. Place the form within your presentations and lead the visitors to subscribe. Here's an example:

*****

Continue reading below to learn how you can __________.

But first, take a moment to subscribe to our FREE monthly newsletter, where you'll receive tips, articles and resources each month to help you ________________.

Subscribe Here Free Today >>>>

(insert subscription form here)

*****

Naturally, if the reader is already interested in your presentation, he/she will likely subscribe.

Subscription Page

Build a separate page on your site for the newsletter. On this page, you can give a more detailed presentation of your e-zine, including the theme, covered topics, frequency of e-zine, etc. Place a link to the subscription page from every page of your site.

Promote Your E-zine

Once you've added a subscription page to your site, you can promote your e-zine several ways. Here's a list of some proven promotional techniques.

1. Submit your e-zine to e-zine directories. You can locate e-zine directories by doing a Google search with these keywords: e-zine directory (directories), submit e-zine, submit newsletter, advertise e-zine, promote e-zine.

2. Write articles related to your site theme. You can post your own articles at your site or other sites to gain traffic. Include a small ad about your e-zine at the conclusion of every article with a link to your subscription page.

3. Include a link to your subscription page in all your materials to existing customers. Some of them may subscribe only after trying out your company.

Use these tips to build a lucrative subscriber base for your e-zine, and you'll soon discover how an e-zine can increase sales!

Written by Candice Pardue

Content article for sale about gaining subscribers to your e-zine... Buy article usage rights for this content today - it's easy.

Need a Website? Get Affordable Web Hosting Here Starting at Just $3.95...

Get Started Here >>>