You've probably heard all the hype about content articles
and how you can use them to improve search engine ranking
and get more traffic. There's only one problem...
content articles will be of no benefit to you without proper
keywording and web page design. Let's take a look at how all
three areas - content articles, keywords, and design - can
work together to explode your Web promotions.
Content
Article Layout
When adding
a content article to your website, be sure it is
formatted correctly. The paragraphs should have a
double return space in between so they won't run together.
If the entire content article looks like one BIG connected
paragraph, the reader is likely to skip it. This makes the
article very difficult to read, and your readers are
probably in a hurry when they arrive at your site.
Break up the content article into multiple short sections
using sub-headings. Also, use the "Heading 1" tag for
your main title. Use "Heading 2" tags for your sub-headings.
Search engines often look for these tags to determine the
main theme of a website and to seek out important keywords
on a web page.
** Recap:
Be sure there are double returns between paragraphs and make
headings stand out with bold print and with the "Heading"
tags.
Formatting
Your Content Article for Google Adsense, MSN Ads, or Yahoo!
Ads
Content articles with contextual ads such as Google Adsense
will likely not be the prettiest in design if you're going
to earn money with Google Ads. These ads usually work best
formatted within the article reading - not along the sides
of your web page. Don't fret - just put the ads where they
will get clicks! But be sure your content articles are still
readable using the tips above.
Keywording for Content Articles
Keywording is another tricky area. Be sure to include
targeted keywords throughout your content article, but not
too much. You'll want the article to make sense and stay
within good grammar rules while also attracting search
engine traffic for that particular keyword. Also include
related keywords within the article to give your page even
more relevance and clarity in the search engines.
Keywords should be chosen carefully. Be as specific as
possible. General keywords are usually difficult to achieve
a top position because so many other websites have them. Use
specific keyword phrases in your article title and
throughout your content article.
**Examples:
- Use
"website content writing" instead of "writing"
- Use
"bathroom home decor" instead of "home decor"
- Use
"insurance premium quotes" instead of "insurance"
- Use
"biking with the kids" instead of "biking"
Web Page
Design for Content Articles
Your content article is the "meat" of your page, but the
design plays a great role in how readers will perceive your
article. Avoid lots of graphics, photos, videos, etc. on a
web content page unless you are using these design features
to complement the article. These items can distract your
readers if you're not careful. Also, begin your
content article below the logo. People generally look at
logos, banners, or graphics, and will start reading below
these images.
Avoid fancy stuff such as Flash animations where your reader
is required to download something before they can read the
article. Many will just click out and forget about you! If
your website is designed in Flash, be sure you create some
HTML versions of your content pages to make it easier for
readers and search engines to find your articles.
Keywords in
Your Design
Your main keywords for a particular content article should
be sprinkled throughout your web page design. Use the
keywords in the "Alt Text" of images or logos, within your
linking text, and other areas of your design when possible.
This enhances your chances at a good search engine
position. Also, be sure to include them in your HTML
Meta Tags when possible.
Content articles should be easy to read for your visitors,
keyword-rich, and creative in design without distracting the
reader. Keep these tips in mind while designing your
content pages.
Article
by Candice Pardue, SelectWriters.com - Buy
content articles here - select articles from a number of
article categories today!
