Site content writing alone is not enough to maximize your
search engine traffic. Your content articles should also
contain healthy keyword density. By keyword density, I mean
the amount of targeted keywords within the article as
compared with the actual word count. Articles are meant to
educate and assist your visitors in reaching their
goals. But your site content should also boost your
search engine positions.
Keyword
Density in a Nutshell
Keyword density should be measured with not only numbers,
but common sense. Your articles should make sense while
having a healthy number of keywords to target the readers of
that particular article. For example, site content writing
about "Kitchen Decor" should have a significant volume of
the keyword phrase "kitchen decor" throughout the
article. The article should still make sense even
though you've included this phrase at least several times in
the article.
Site
Content Writing Examples with Keyword Density
Take a look at the two paragraphs below. Which do you
feel would be a good quality article that the search engines
might recognize for the keyword "kitchen decor?"
Paragraph
1: Kitchen
decor doesn't have to be complicated. You can use
simple decor items to spruce up your kitchen without
spending a fortune. Check out your local dollar store or
thrift stores to find great kitchen decor
items while on a tight budget. Choose a theme or colors for
your kitchen and then shop for matching items at thrift
shops and yard sales. You'll be surprised at how lovely your
kitchen will look - and your friends never have to know how
much you spent to create the kitchen decor
of your dreams!
Paragraph
2: Kitchen
decor is easy when you know where to shop. Make kitchen decor
your goal when visiting thrift shops or local dollar stores.
Find cheap items for your kitchen
decor without sacrificing beauty. Create a kitchen decor
plan and choose colors and themes based on what you imagine
for your kitchen. Then, spruce up your kitchen decor
with budget decor items to create the kitchen of your
dreams. Your friends will never know how much you actually
spent on your kitchen decor.
Notice in paragraph one, the main phrase "kitchen decor" is
used three times. In paragraph two, however, it is used six
times - basically once per sentence. With each paragraph,
the theme is the same - kitchen decor on a tight budget. But
with the second paragraph, the phrase is used so many times
that it sounds very repetitive. The paragraph seems to be
written unprofessionally. Believe it or not, search engines
pick up on this type of keyword trick, and so will your
readers.
The first paragraph illustrates quality writing with a
valuable keyword phrase only sprinkled a few times
throughout it. It gets the point across without sounding
repetitive. This is how you should conduct your site content
writing for proper keyword density.
Simple Tips
to Create Keyword Density for Site Content Writing
Use the following tips as a guide to create keyword density
within your site content writing. There are no set
rules, and search engines change their algorithms all the
time, but these will give you a basic guideline of what has
worked in the past.
- Use your main keyword phrase in the article title and in
at least one other article heading within the article.
- Use your main phrase at least once or twice every other
paragraph. With longer paragraphs, include it at least twice
within the paragraph if it makes sense to do so.
- Sprinkle other related keywords throughout the article to
establish the main subject and meaning of the article.
Clarify your article with related phrases so the search
engines won't confuse your keyword meaning with something
else.
Examples:
*Boots are
shoes you wear, or you can boot up a computer
*You can
turn right at the next stop sign. Or, you can be on the
right side of a good cause.
*Web page
content is different from video content.
*Written
articles are different from articles of clothing.
*Home
décor is different from the home page of a website.
&&
Get the picture?
- To maximize your keyword efforts, include the keywords
elsewhere on your web page such as within the "alt text" of
graphics or logos, within link text, and at the very top
left-hand corner of your screen (before your logo or
anything else).
- Include your keywords within your HTML Meta tags - title,
description, and keywords.
Now... can you guess the main
keyword phrase of the above article?
Answer: Site Content
Writing
(Count how many times “site content writing” was
used in this 780-word article.)
Article
by Candice Pardue, SelectWriters.com - Buy
website content here - select articles from a number of
article categories today!
