5 Reasons to Hire a Seasoned Press Release Writer
It’s a fact that you need to get your business website known. One of the best routes to make it happen is to hire a professional press release writer to get the word out.
Press releases or “news releases” play a significant role in the way folks in our society learn about new happenings. Whether it’s a natural disaster, political news, news about crime, local events, or simply announcing a new company or product, a press release is often the venue used to get this information in the hands of news editors so they can tell the world. And a press release writer had to put it all together in an appealing, newsworthy manner!
Writing a press release, therefore, takes special skill and experience. Your story needs to be told in a manner that will not only attract busy news editors with an already overloaded desk, but also strike interest among readers in your target audience. With this in mind, read these five reasons you should hire an experienced press release writer to gain publicity for your business or event.
1. Save Time for Editors
A press release writer can create a news story that won’t have to be edited or re-written. Editors are often pressed for time and need stories to fill their space at the last minute. If an editor has before him your well-written, professional press release and your competitor’s release that needs a total re-vamp, then whose do you think the editor will choose???
2. Avoid Biased Writing
If you write your own press release, you’re likely to be biased in your writing…even if you try not to be. A seasoned press release writer can write your release from a totally objective point of view.
3. Press Release Organization
A press release writer can organize your information in a way that flows as a news story. This is not an easy task, especially when announcing new products or services, or even when writing a news release about an upcoming event. The writer can create a catchy intro as well as sum it up and conclude while keeping the release short and concise! There’s an art to it…leave this to the experts to avoid “media release” stress!
4. Find an “News” Angle
Sometimes finding a news angle for your press release can be the most difficult part. When you hire a press release writer with years of experience, she might be able to help you find a news angle that will keep your release from sounding like a sales ad. Keep in mind that sales ads are a big NO-NO in the news media spectrum, so you must be careful what materials you submit and how they are worded.
5. Online Optimization
The Internet has totally changed how press releases are used for companies and events. Press release writers now often optimize releases for the Web with specific keywords to boost SEO. Why? Most press releases are posted on the Web and left for many years. This could mean years of free promotion for your press release and company…a far greater advantage than being printed in a newspaper only once!
Of course, there are many other reasons to hire a press release writer. You’ll find that having a seasoned writer within reach will ease stress and empower you to reach your audience with minimal effort!